Social Animal

How we built Strength Coach Network to 30,000 followers and beyond

"A noble message that falls on deaf ears is as good as no message at all"

If you're a coach selling online or looking to monetize your expertise, it is pretty much a law of business that your revenue is directly related to the size of your audience.

It's basic math: bigger audience x same spend per customer = more money.

Unfortunately the math runs in reverse too; no matter how great your product is, no matter how valuable your message is, if you don't have the audience to match, you're going to make nothing.

You need a formulaic way of reaching your audience, grabbing their attention, connecting with them in a meaningful way, and converting them into customers.

Social Animal is your paint by numbers guide to doing just that. Inside, over 14 mini modules we'll show you the exact formula we used to grow:

Strength Coach Network to 30,000 IG followers
Half a million views on YouTube
Rugby Strength Coach to 35,000 on Facebook
Keir's personal page to 45,000 IG followers

Keep reading to learn how you can do the same...

Social Animal

How we built Strength Coach Network to 30,000 followers and beyond

"A noble message that falls on deaf ears is as good as no message at all"

Strength Coach Network to 30,000 IG followers
Half a million views on YouTube
Rugby Strength Coach to 35,000 on Facebook
Keir's personal page to 45,000 IG followers

Keep reading to learn how you can do the same...

It's time to become a Social ANIMAL

Social Animal is a multi hour deep dive into the how, what and why of creating content and utilising social media to grow your online coaching business.

Let's learn how to grow your audience, provide value and build your brand, and develop the kind of relationships where customers come to YOU, not the other way around. No more begging people to follow you back, engage with your content, or try your product.

Social Animal will provide you with a tried and tested roadmap to an effective content and social media strategy that produces predictable, consistent results that incrementally improve over time. Here's a full break down of the course content:

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First principles

Learn how content and social media fit into the broader context of your coaching business

What makes people pay?

Understanding and reverse engineering the psychology of buying behaviour

Value exchange & the attention economy

They pay you in attention, how will you get as much of it as possible?

Visualizing the audience

The key events and sub-groups a consumer of your content must pass through to become a customer.

Business by the numbers

More eyeballs x more conversion = more money. But how?

Bridging the gap

Why and how your communication with your audience needs to change as your relationship grows

Who are you going to talk to?

How to precisely define who it is you are going to serve, find them, then understand them.

What are you going to talk about?

How to reverse engineer content ideas that will get maximum engagement from your audience.

How are you going to talk to them?

What content format should you build your strategy around? Which platform is best for you?

Pre-production

Your preparation checklist to produce quality content for your audience.

Post-production

Essential elements to include in every piece of content you publish.

Long, medium & short form content

Narrative, editing and technical considerations for the Big Three of social media content.

Thumbnails, Copywriting & SEO

Playing the game to make sure you content gets maximum eyeballs.

Publishing & beyond

Harnessing metrics and analytics to learn and iterate over time.

First principles

Learn how content and social media fit into the broader context of your coaching business

What makes people pay?

Understanding and reverse engineering the psychology of buying behaviour

Value exchange & the attention economy

They pay you in attention, how will you get as much of it as possible?

Visualizing the audience

The key events and sub-groups a consumer of your content must pass through to become a customer.

Business by the numbers

More eyeballs x more conversion = more money. But how?

Bridging the gap

Why and how your communication with your audience needs to change as your relationship grows

Who are you going to talk to?

How to precisely define who it is you are going to serve, find them, then understand them.

What are you going to talk about?

How to reverse engineer content ideas that will get maximum engagement from your audience.

How are you going to talk to them?

What content format should you build your strategy around? Which platform is best for you?

Pre-production

Your preparation checklist to produce quality content for your audience.

Post-production

Essential elements to include in every piece of content you publish.

Long, medium & short form content

Narrative, editing and technical considerations for the Big Three of social media content.

Thumbnails, Copywriting & SEO

Playing the game to make sure you content gets maximum eyeballs.

Publishing & beyond

Harnessing metrics and analytics to learn and iterate over time.

It's like painting by numbers

Inside Social Animal not only will you learn the theory underpinning successful content marketing, we'll show you step-by-step exactly how to build your presence online via these video mini modules. It's like painting by numbers.

You'll also get access to 13 different worksheets and checklists to help you put theory into practice and develop your own standard operating procedures.

If you want to do a deep dive, this course includes links to any external resources referenced.

As a member of Social Animal, you'll also receive unlimited regarding any aspect of the course, and have lifetime access. Complete it at whatever pace you feel comfortable.

It's like painting by numbers

As a member of Social Animal, you'll also receive unlimited regarding any aspect of the course, and have lifetime access. Complete it at whatever pace you feel comfortable.