You've been lied to
You’ve been lied to. If you’re like me, you were told when you signed up, that a degree, accreditation and hard work was the path to a financially rewarding career.
But here’s the truth: if you’re reading this, you’ve probably either completed an unpaid internship, or will in the near future, and that mean’s you’re unafraid of hard work. So is every other coach who ever completed one. It’s not enough to stand out from the crowd.
Neither is your performance related degree or accreditation. Every year 30,000 kinesiology graduates join the workforce in America. And you can bet your last dollar that the number of people leaving that field is nowhere near that number, nor that there is anywhere near that number of related jobs being created. More and more people are competing for fewer and fewer jobs, racing to the bottom to see who will work the hardest for the least money.
The real kicker? If you’re a strength coach making $40,000 per year and working a fairly typical 60 hours per week, you earn just as much per hour as a shelf stacker at Amazon. The difference is you paid 4 years of study and $100k in tuition to get to that point. The Amazon worker is actually ahead of you!
No. I’ve coached almost my entire professional life. It’s given me experiences and memories that I will cherish forever.
But let’s understand the nature of the beast- performance sport leaves most coaches overworked, under paid and professionally fragile. Most coaches are just one administrative decision away from financial ruin. They say the business with one customer is run by an idiot. If you’re the CEO of you, what does that make you?!
None of the high levels of Maslow’s hierarchy of needs can be met until the underlying levels have first been fulfilled. It is extremely difficult to have adequate food, water, shelter and security without enough money. You cannot concern yourself with meaningful relationships or self actualisation when you don’t know how you’re going to make rent or put food on the table.
Understand the nature of the beast
If you love to coach, coach. But understand what you’re getting yourself into, and prepare for the worst. Don’t act like the person who buys a chimpanzee for a pet, who is then horrified to realise it has the strength and aggression to tear your face off.
In my experience, the only way to make yourself robust to the realities of the coaching profession- to dramatically, change your financial circumstances, increase security and buy back control of your time, words, work and actions is by leveraging your knowledge and expertise as a coach into a successful independent business.
If you want to be average, click away now. But if you want to escape the trap, that is the life of the typical strong coach, athletic, trainer, physical, therapist, dietician, or anyone in the sports performance field, keep reading.
If you've never heard of me before, my name is Keir Wenham-Flatt. For over a decade, I made my living as a full-time strength, coach operating at the highest levels of sport in five different countries. In that time, even though my focus was on coaching, I was able to build a side business that grossed well over $1 million dollars.
Throughout the course of my career, this business has given me the flexibility to pick and choose between jobs, take the blows of being temporarily unemployed, look after my family, and ultimately allow me to step away from coaching when I felt the time was right.
And if you keep reading, I’ll show you exactly how I built my business to arrive at this position. To be clear: this is not a get rich quick scheme, and there are much more successful business people out there than me.
But that’s entirely why you should listen to me: because I have been exactly where you are now, faced the same set of circumstances that your face now, and through business, found a way to do it on my terms and exit the system when it suited me.
So, let me tell you the story of how I got to here, and how you can learn from my mistakes to build a successful side business for yourself, while spending significantly less time, money and energy than I did.
Consequently, the only job I could land was as a commercial personal trainer. After passing an “interview” and attending a marathon one day of business training, I was on the hook for £500 of rent per month. Welcome to the workforce.
I was so inexperienced, I just followed the steps. They taught us at the business workshop. walk the floor, book free sessions, turn free sessions into customers, repeat. And it was a GRIND. I walked the floor from 6-10 in the am and 6-10 in the pm.
For sure it helped that I was living at home during this period and looking back I would do 90% of it differently if I had my time again, but I eventually worked my way up to making about £25,000 a year. However, in 2010, the time came when I was offered a full time unpaid internship in London in professional rugby.
Throughout my internship and for the next 2 years or so I more or less stuck with this model. I was “borrowing” a lot of audio books and business materials from the internet, and I tried to implement them as I went along.
Over time. I gradually increased my prices until I was charging £500 for 12 weeks of training and nutrition. I was also being a little more deliberate in how I promoted myself. I would produce a lot of blog and social media content, and I had the basic workings of a website- sales page, about page, contact page etc.
However a major mistake that I made was not being focussed enough. For context: in the 3-4 years that I was operating under my own name (Training By Keir) I amassed a grand total of 750 likes on the business facebook page.
This mistake can be encapsulated in an analogy I picked from my time at “Bit torrent University”: making money online is like trying to start a fire with a magnifying glass. If you’re always moving the glass around or you’re not focussed enough, you never generate enough heat to catch fire. But if you focus and just keep over the same spot for a long enough time, eventually you can create an inferno.
At the time I would train anyone, men, women, athletes, any age, any sport, you name it. Because I was always moving the magnifying glass around, I wasn’t able to catch fire with any one population. My product was for everyone so my product was for no one.
These realisations led me to take the plunge of creating an education platform for coaches distinct from player focussed digital products and online coaches.
In my mind this would enable to me to simultaneously serve both coaches and athletes, avoid the seasonal trap of rugby, and access a bigger market with much more hunger to educate themselves and pay for it in the process.
This is the site that would eventually go on to become Strength Coach Network, although at the time it was known as The Rugby Strength Coach community.
Over the next 3 years I stuck with basically the same model and achieved progressively higher revenues as I added strings to my bow in terms of how I marketed and ran the site: I podcasted, produced regular blog and video content, added significant subscribers to the social media platforms, and took on a paid ad manager.
In late 2020 I was faced with the choice between being pursuing full time coaching as a single parent, or leave coaching, burn the boats and focus full time on the site and looking after my son. I picked the site, and nearly doubled revenue again in 2021 with the addition of a couple of templates on the Rugby Strength Coach side.
I’ve tried to reflect on all that I’ve learned in my 15 years of doing business for myself, and boil it down to the most important lessons that I would impart to anyone trying to build an online business for themselves. Here they are… if you’re an online coach, the three key lessons that will accelerate your growth like no other are:
I’ve tried to reflect on all that I’ve learned in my 15 years of doing business for myself, and boil it down to the most important lessons that I would impart to anyone trying to build an online business for themselves. Here they are… if you’re an online coach, the three key lessons that will accelerate your growth like no other are:
Wow, $1000 is a lot of money, right? Yes, if you spent $1000 on some shoes or a vacation, it would be a lot of money. But when you’re spending $1000 on a set of materials and processes that somebody else has used to generate over $1m in revenue, it’s a potential: 1000:1 return on your money.
If you’re of at least average intelligence and work ethic, the each of the moduels contained within Money Moves has the potential to bring you an additional $1000 over the next 12 months:
All for $1000.
Compare this to the cost of a typical 18 month MBA at over $60k, and realise that the average MBA graduate in America only makes $82k per year. Barely a 1.25 return on your money after 2 years and with no guarantee of success. Inside Money Moves we’re guaranteeing you 100% return on your money inside of 10 weeks.
Even compared to the cost of 1:1 business coaching with myself ($1000/mo), this course is a steal. Sure, could you go out, spend $100/mo on books and courses and acquire the experience, skills and processes it took to write this course over a similar number of years? Of course, but ultimately you’d be reaching your goal much slower than necessary. Is saving a few bucks now if it costs you thousands of dollars and years in opportunity costs?
We guarantee results inside Strength Coach Money Moves. Either you make $1000 in revenue by the end of this course, or myself and the team will work with you for free until you do.
To qualify for this guarantee simply complete 100% of the course materials, including the worksheets , and document your implementation of the practical steps as you go along. Ask for support and reach out to the group if and when you need it, and if you still don’t make back 100% of your investment in the 8 weeks, we'll keep working with you at no extra charge.
YOU WILL NOT MAKE A NET LOSS ON THIS COURSE. The absolute worst case scenario is that you spend 8 weeks working and learning. The best case scenario is you acquire a proven path to building viable side business, making career and life changing money in the process.
Ask yourself the same questions. Is that ok with you? If so, good luck. But if you want to make a change, I hope that I and Strength Coach Money Moves get to be a part of that change. Click on the link below to sign up. See you on the other side.
Wow, $1000 is a lot of money, right? Yes, if you spent $1000 on some shoes or a vacation, it would be a lot of money. But when you’re spending $1000 on a set of materials and processes that somebody else has used to generate over $1m in revenue, it’s a potential: 1000:1 return on your money.
If you’re of at least average intelligence and work ethic, the each of the moduels contained within Money Moves has the potential to bring you an additional $1000 over the next 12 months:
All for $1000.
Compare this to the cost of a typical 18 month MBA at over $60k, and realise that the average MBA graduate in America only makes $82k per year. Barely a 1.25 return on your money after 2 years and with no guarantee of success. Inside Money Moves we’re guaranteeing you 100% return on your money inside of 10 weeks.
Even compared to the cost of 1:1 business coaching with myself ($1000/mo), this course is a steal. Sure, could you go out, spend $100/mo on books and courses and acquire the experience, skills and processes it took to write this course over a similar number of years? Of course, but ultimately you’d be reaching your goal much slower than necessary. Is saving a few bucks now if it costs you thousands of dollars and years in opportunity costs?
We guarantee results inside Strength Coach Money Moves. Either you make $1000 in revenue by the end of this course, or myself and the team will work with you for free until you do.
To qualify for this guarantee simply complete 100% of the course materials, including the worksheets , and document your implementation of the practical steps as you go along. Ask for support and reach out to the group if and when you need it, and if you still don’t make back 100% of your investment in the 8 weeks, we'll keep working with you at no extra charge.
YOU WILL NOT MAKE A NET LOSS ON THIS COURSE. The absolute worst case scenario is that you spend 8 weeks working and learning. The best case scenario is you acquire a proven path to building viable side business, making career and life changing money in the process.
Ask yourself the same questions. Is that ok with you? If so, good luck. But if you want to make a change, I hope that I and Strength Coach Money Moves get to be a part of that change. Click on the link below to sign up. See you on the other side.