Strength Coach Money Moves
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You've been lied to

You’ve been lied to. If you’re like me, you were told when you signed up, that a degree, accreditation and hard work was the path to a financially rewarding career.

But here’s the truth: if you’re reading this, you’ve probably either completed an unpaid internship, or will in the near future, and that mean’s you’re unafraid of hard work. So is every other coach who ever completed one. It’s not enough to stand out from the crowd.

Neither is your performance related degree or accreditation. Every year 30,000 kinesiology graduates join the workforce in America. And you can bet your last dollar that the number of people leaving that field is nowhere near that number, nor that there is anywhere near that number of related jobs being created. More and more people are competing for fewer and fewer jobs, racing to the bottom to see who will work the hardest for the least money.

The real kicker? If you’re a strength coach making $40,000 per year and working a fairly typical 60 hours per week, you earn just as much per hour as a shelf stacker at Amazon. The difference is you paid 4 years of study and $100k in tuition to get to that point. The Amazon worker is actually ahead of you! 

Am I telling you to quit coaching?

No. I’ve coached almost my entire professional life. It’s given me experiences and memories that I will cherish forever.

But let’s understand the nature of the beast- performance sport leaves most coaches overworked, under paid and professionally fragile. Most coaches are just one administrative decision away from financial ruin. They say the business with one customer is run by an idiot. If you’re the CEO of you, what does that make you?!

None of the high levels of Maslow’s hierarchy of needs can be met until the underlying levels have first been fulfilled. It is extremely difficult to have adequate food, water, shelter and security without enough money. You cannot concern yourself with meaningful relationships or self actualisation when you don’t know how you’re going to make rent or put food on the table.

Understand the nature of the beast

If you love to coach, coach. But understand what you’re getting yourself into, and prepare for the worst. Don’t act like the person who buys a chimpanzee for a pet, who is then horrified to realise it has the strength and aggression to tear your face off.

In my experience, the only way to make yourself robust to the realities of the coaching profession- to dramatically, change your financial circumstances, increase security and buy back control of your time, words, work and actions is by leveraging your knowledge and expertise as a coach into a successful independent business.

If you want to be average, click away now. But if you want to escape the trap, that is the life of the typical strong coach, athletic, trainer, physical, therapist, dietician, or anyone in the sports performance field, keep reading.

I've grossed over $1m in side income, and I've trod the same path as you

If you've never heard of me before, my name is Keir Wenham-Flatt. For over a decade, I made my living as a full-time strength, coach operating at the highest levels of sport in five different countries. In that time, even though my focus was on coaching, I was able to build a side business that grossed well over $1 million dollars.

Throughout the course of my career, this business has given me the flexibility to pick and choose between jobs, take the blows of being temporarily unemployed, look after my family, and ultimately allow me to step away from coaching when I felt the time was right.

And if you keep reading, I’ll show you exactly how I built my business to arrive at this position. To be clear: this is not a get rich quick scheme, and there are much more successful business people out there than me.

But that’s entirely why you should listen to me: because I have been exactly where you are now, faced the same set of circumstances that your face now, and through business, found a way to do it on my terms and exit the system when it suited me.

So, let me tell you the story of how I got to here, and how you can learn from my mistakes to build a successful side business for yourself, while spending significantly less time, money and energy than I did.

The 2008 Global Financial Crisis: "Welcome to the workforce!"

 I actually stumbled into working for myself by accident, because I timed my graduation from college to come inside, perfectly with the most severe financial recession in almost a century. Nobody was hiring, and despite my hubris, my coaching was so poor I couldn't even convince somebody to take me on as an unpaid intern.

Consequently, the only job I could land was as a commercial personal trainer. After passing an “interview” and attending a marathon one day of business training, I was on the hook for £500 of rent per month. Welcome to the workforce.

I was so inexperienced, I just followed the steps. They taught us at the business workshop. walk the floor, book free sessions, turn free sessions into customers, repeat. And it was a GRIND. I walked the floor from 6-10 in the am and 6-10 in the pm.

For sure it helped that I was living at home during this period and looking back I would do 90% of it differently if I had my time again, but I eventually worked my way up to making about £25,000 a year. However, in 2010, the time came when I was offered a full time unpaid internship in London in professional rugby.
 

2010-2013: Necessity (poverty) is the mother of invention

Throughout my internship and for the next 2 years or so I more or less stuck with this model. I was “borrowing” a lot of audio books and business materials from the internet, and I tried to implement them as I went along.

Over time. I gradually increased my prices until I was charging £500 for 12 weeks of training and nutrition. I was also being a little more deliberate in how I promoted myself. I would produce a lot of blog and social media content, and I had the basic workings of a website- sales page, about page, contact page etc.

However a major mistake that I made was not being focussed enough. For context: in the 3-4 years that I was operating under my own name (Training By Keir) I amassed a grand total of 750 likes on the business facebook page.

This mistake can be encapsulated in an analogy I picked from my time at “Bit torrent University”: making money online is like trying to start a fire with a magnifying glass. If you’re always moving the glass around or you’re not focussed enough, you never generate enough heat to catch fire. But if you focus and just keep over the same spot for a long enough time, eventually you can create an inferno.

At the time I would train anyone, men, women, athletes, any age, any sport, you name it. Because I was always moving the magnifying glass around, I wasn’t able to catch fire with any one population. My product was for everyone so my product was for no one.

2013: Rugby Strength Coach is born
I came to this realisation at the end of my first stint with Argentina in 2013. During this year my career had skyrocketed from being an assistant academy coach with London Wasps, to a head with Rotherham Titans, to working with Los Pumas Argentina.

I was getting more and more credibility in the rugby world, I only liked to talk and write about rugby, and I didn’t like training, looking or writing like a fitness model.  So I went all in on rugby and bought the domain www.rugbystrengthcoach.com.

Not that it was a perfect indicator of business success, but I managed to accrue over 1500 likes in a single day under the Rugby Strength Coach banner. A powerful lesson in niching, and hitting the sweet spot between what it is that interests you and that you have credibility in, along with what people have an appetite and will pay for.

As I killed off Training By Keir and gathered momentum with Rugby Strength Coach, I gradually adopted a more sophisticated approach with Rugby Strength Coach. In the summer of 2014 I made almost $10,000 putting out a video speed guide and PDF template that I promoted with Facebook ads.

It was extremely crude but I would buy ads, sell programmes, buy more ads, sell more programmes, and repeat. Looking back, I left a lot of money on the table, but it was a powerful lesson in the value of both paid growth and scalable digital products.

In 2015 I continued to add skills to my arsenal, this time in the form of low level digital products to round out my marketing funnel, a new podcast, and video content to promote the site. However, I began to experience some difficulties as the business grew.

Specifically: most of my business was seasonal- players would be keen to train in the off and pre-season but disappear at other times in the year.

There was actually a much smaller market than I had anticipated, because the pros were getting what I was offering for free from an early age, and the true amateurs didn’t really care about how much they sucked at rugby.

All that was left was a small chunk of highly motivated amateurs who loved to train, and guys who were on the cusp of turning pro.

I was also getting a lot of mixed attention. Some of my materials were for coaches, some was for players, and I couldn’t really commit one way or the other.
2015: Strength Coach Network is born

These realisations led me to take the plunge of creating an education platform for coaches distinct from player focussed digital products and online coaches.

In my mind this would enable to me to simultaneously serve both coaches and athletes, avoid the seasonal trap of rugby, and access a bigger market with much more hunger to educate themselves and pay for it in the process.

This is the site that would eventually go on to become Strength Coach Network, although at the time it was known as The Rugby Strength Coach community.

Over the next 3 years I stuck with basically the same model and achieved progressively higher revenues as I added strings to my bow in terms of how I marketed and ran the site: I podcasted, produced regular blog and video content, added significant subscribers to the social media platforms, and took on a paid ad manager.

Late 2020: Burn the boats, all in

In late 2020 I was faced with the choice between being pursuing full time coaching as a single parent, or leave coaching, burn the boats and focus full time on the site and looking after my son. I picked the site, and nearly doubled revenue again in 2021 with the addition of a couple of templates on the Rugby Strength Coach side.

In 2022, we maintained revenue through this period and actually increased profits thanks to staffing changes, reduced advertising spend and improved marketing to existing leads. The big win for the year however is that my average time contribution to Strength Coach Network dropped back to only a handful of hours each month.

All in, from my first year of working for myself in 2008, I’ve been able to nearly 20x my revenues, buy back my time, gain independence from organised strength and conditioning, and add skills that will serve me for the rest of my life and career. Moving forwards, my long term goal for business is to arrive at “fuck you money”- the point at which al my living expenses can be met by cash flow from passive assets like real state and stocks. Let’s see if I can do it!
2023: Selling Strength Coach Network - New found freedom
Going full circle, this was a year I said, 'No more.' One of the reasons I left full-time coaching in 2020 was that I didn't feel the same enthusiasm for on the floor coaching that I had felt earlier in my career. In 2023, I was struck with that same feeling about coach education and the S&C industry in general. For pretty much the entirety of 2023, I was removed 100% from the day-to-day running of Strength Coach Network.

This happened over the initial period of 2023, I had outsourced all  of the back of house stuff such as customer satisfaction, recruiting presenters, and the day to day running of the forum to two of my staff members. Gradually as the year progressed, I made the decision to make Justin Lima the face of the podcast and the social media and by the end all I did was the sales and marketing and pay the wages and bills.

It was therefore, a very easy decision and natural transition to sell Strength Coach Network to Justin in September of 2023.

It took months and a huge learning experience for me to get the site to the point of the site being ready to hand over; streamlining and systemizing everything where it could be handed over and still grow and prosper. And that was it, once it was sold I stepped away from Strength and Conditioning completely.
The future and beyond - Whoever controls your money controls YOU
I saw the writing on the wall in late 2022 and early 2023 and began branching out to coaches on the business side of things, helping them build financial independence in their careers through consulting and the money moves course (more on that later).

On reflection, I now view money as means of control. Looking back on my career actually pisses me off because I realise how many decisions I made due to the fact I needed the money and couldn't take the hit. If my employer decided to take the nuclear option and fire me, I'd of been really fucked.

Employers know this, and use the threat of money to exert influence over you and your decision making.  The less you need money, the less power you give up and the more control you take back over what it is you do and how you do it.

That's the exact reason why I'm now working with coaches on how they can become more financially independent.
 
Three keys YOU need to take from my career

I’ve tried to reflect on all that I’ve learned in my 15 years of doing business for myself, and boil it down to the most important lessons that I would impart to anyone trying to build an online business for themselves. Here they are… if you’re an online coach, the three key lessons that will accelerate your growth like no other are:

  1. No more trading hours for dollars
  2. Sell value and results, not yourself
  3. Fail fast and small, then double down on the winners

A major mistake that I made in 2010 when I began my career in professional rugby is trading hours for dollars as a personal trainer. My hourly rate during this time was anywhere from £25 to £50 per hour. It was an understandable move, as I had previously made my living as a commercial personal trainer, and it made sense to go back to what I knew.

On my longest day each week I would wake up around 4 am. I would travel an hour across London to train 2 clients before work, then work a full day at London Wasps from 9am until 7pm. I would finish up with 2 more clients after work, then travel an hour back home across London. By the time I had eaten and got ready for bed, it was 11am- a 19 hour day! Obviously that schedule killed me and is not sustainable more than a couple of days per week, without getting sick or burnt out. If I had a family during that time, it simply wouldn’t be possible anyway I sliced it.

But even if this model was sustainable long term, it would still be a dead end. If you aspire to maximise your income, you’re left with two options:

  1. Increase the number of hours you work per week
  2. Increase the amount you’re able to earn per week

Sure, if you're an employee or self employed worker, you can increase your hourly rate to something absurd to try and maximise your income, but nobody will hire you. The market ultimately sets your hourly rate for you. Unless you’re training Saudi Princes as a trainer, you’re not going to command $1000 per hour.

There’s just as little room to manoeuvre in terms of the hours you work per week. Everyone only gets 168 hours per week, and if you’re working a full time job, you’d be lucky to work 48 hours a week on your side gig even if you’re prepared to work every waking minute and be a zombie. But even then you’re looking at a hard ceiling in terms of income:

  • If your hourly rate is $100, you’re capped at $216k
  • If your hourly rate is $50, you’re capped at $108k
  • If your hourly rate is $20 you’re capped at $43k

But even then, these figures are likely much, much higher than you’d ever be able to achieve in the real world. It assumes perfect time management with no dead periods, an unlimited supply of work or clients, and you having endless energy without burning out. And frankly, if you can generate $216k from your side hustle, you should make it your main job and coach for fun. You’ll be much better off in the long run!
The future and beyond - Whoever controls your money controls YOU
I saw the writing on the wall in late 2022 and early 2023 and began branching out to coaches on the business side of things, helping them build financial independence in their careers through consulting and the money moves course (more on that later).

On reflection, I now view money as means of control. Looking back on my career actually pisses me off because I realise how many decisions I made due to the fact I needed the money and couldn't take the hit. If my employer decided to take the nuclear option and fire me, I'd of been really fucked.

Employers know this, and use the threat of money to exert influence over you and your decision making.  The less you need money, the less power you give up and the more control you take back over what it is you do and how you do it.

That's the exact reason why I'm now working with coaches on how they can become more financially independent.
 
Three keys YOU need to take from my career

I’ve tried to reflect on all that I’ve learned in my 15 years of doing business for myself, and boil it down to the most important lessons that I would impart to anyone trying to build an online business for themselves. Here they are… if you’re an online coach, the three key lessons that will accelerate your growth like no other are:

  1. No more trading hours for dollars
  2. Sell value and results, not yourself
  3. Fail fast and small, then double down on the winners

A major mistake that I made in 2010 when I began my career in professional rugby is trading hours for dollars as a personal trainer. My hourly rate during this time was anywhere from £25 to £50 per hour. It was an understandable move, as I had previously made my living as a commercial personal trainer, and it made sense to go back to what I knew.

On my longest day each week I would wake up around 4 am. I would travel an hour across London to train 2 clients before work, then work a full day at London Wasps from 9am until 7pm. I would finish up with 2 more clients after work, then travel an hour back home across London. By the time I had eaten and got ready for bed, it was 11am- a 19 hour day! Obviously that schedule killed me and is not sustainable more than a couple of days per week, without getting sick or burnt out. If I had a family during that time, it simply wouldn’t be possible anyway I sliced it.

But even if this model was sustainable long term, it would still be a dead end. If you aspire to maximise your income, you’re left with two options:

  1. Increase the number of hours you work per week
  2. Increase the amount you’re able to earn per week

Sure, if you're an employee or self employed worker, you can increase your hourly rate to something absurd to try and maximise your income, but nobody will hire you. The market ultimately sets your hourly rate for you. Unless you’re training Saudi Princes as a trainer, you’re not going to command $1000 per hour.

There’s just as little room to manoeuvre in terms of the hours you work per week. Everyone only gets 168 hours per week, and if you’re working a full time job, you’d be lucky to work 48 hours a week on your side gig even if you’re prepared to work every waking minute and be a zombie. But even then you’re looking at a hard ceiling in terms of income:

  • If your hourly rate is $100, you’re capped at $216k
  • If your hourly rate is $50, you’re capped at $108k
  • If your hourly rate is $20 you’re capped at $43k

But even then, these figures are likely much, much higher than you’d ever be able to achieve in the real world. It assumes perfect time management with no dead periods, an unlimited supply of work or clients, and you having endless energy without burning out. And frankly, if you can generate $216k from your side hustle, you should make it your main job and coach for fun. You’ll be much better off in the long run!
Leverage: uncouple your inputs and your outputs
The solution is to stop being an employee, and stop trading your time for money. In short, provide the same product or service but as the owner of the business, then instead of getting paid the market rate for your work, you’re getting paid the profit of whatever is left over after the cost of goods and services. If you do that reasonably well, your hourly rate will be substantially more.
Money, technology, people & media 
Secondly, heed the words of Naval Ravikant who says that the path to wealth is to seek scale through leverage. Put simply: uncouple your inputs and your economic outputs. Using a combination of money, technology, people and media, you can create a situation in your business where each additional dollar of revenue added to the business doesn’t require a proportional amount of work to achieve.
Scale
When I was a personal trainer, I had to double the hours per week I was working to double my income. But as the owner of Strength Coach Network, the site was roughly the same amount of work when we had 10 members, 100 members and 1000 members. The revenue increased many times over, for approximately the same amount of input. Scale!
The process I use now:
  1. First manually develop a model that consistently produces results
  2. Map out and articulate the steps of that model- make the implicit explicit
  3. Minimise or eliminate all non-scalable steps from that model
  4. Find a way to clone myself or my actions through any combination of money, media, technology or staff
  5. Scale up as the model produces results! 
Sell value
The second major lessons I’ve taken from my career is to focus on selling value above everything. Early in my career my mentality was “me me me”. I was the one who sold the customers, I felt obligated to be the same person who wrote and delivered the programme, answered any questions, did the customer service.

After all, I was THE rugby strength coach and the face of my business. In my mind I wasn’t actually selling them a programme. Rather, I was selling them access to me and my knowledge, with a programme thrown in on the side. If I wasn’t around 24/7, people would lose interest and go elsewhere, right?

But once you become a business owner of a certain size, there is an eternal push and pull between working on the business and working in the business. Yes, revenue gets generated by being in the business, when delivering your product or service to people at the coal face. But, like I said, there is a hard ceiling to the amount of money this approach generates.
In truth, all the growth in the business comes from working ON it; improving your offering, streamlining your systems and processes, reducing costs, recruiting and training new staff, marketing and selling the business.

Eventually, if you try to do both, you WILL reach a point at which these two goals conflict with one another. Either you’re working so much in the business that your growth grinds to a halt, or you’re working so much ON the business that revenue growth grinds to a halt.

Another trap of the “cult of personality” business is the natural tendency for customers to think that just because they bought your product or service, they own you and your time and can contact you any hour of the day. When people talk about entrepreneurs thinking they will own a business, but in reality they just bought a job, this is the exact situation they are talking about.

My advice to you is avoid making yourself the star of the show from the start. If you can’t, get out of the habit ASAP, because eventually it will end up becoming a significant drain on your time.
 
 Avoid the cult of personality business like the plague
I made all these mistakes myself. In my early years I was allergic to giving away any activities or duties to the staff around me, I felt that the business would crumble if I wasn’t woven into the fabric of every aspect of it, and I was constantly treading water trying to handle all my obligations.

It wasn’t until I read $100m Offers by Alex Hormozi that I came to a realisation:

We serve our customers by solving a particular problem for them. Problems are characterised by the absence of a particular result, that’s why we seek out businesses in the first place. The highest way to serve customers is by proving massive results in a short space of time at a fair price, none of which is contingent on ME directly solving that problem. 
It isn’t a good sign to be the single point of failure in a business. If everything crumbles when you step away, you actually built a crappy business.

Likewise, ask yourself: would your customers rather they got outstanding results from a staff members of yours, or to get zero results but be best friends with the owner of the business? They want results, not a babysitter. Elon Musk is not on the production line building Teslas. Jeff Bezos doesn’t deliver packages. Howard Schulz never made lattes once Starbucks started to grow.

It took me a long time to overcome my impulse to make myself the most important person in the room, but now I try to focus on the following steps:

  1. Set customer expectations from the beginning about what it is they’re buying (results) and not buying (me and my time)
  2. Clone myself and my actions. Use the forms of leverage we discussed earlier to be able to provide consistent high quality results to everyone that does business with us.
  3. Focus on results. Wherever possible, identify a limited number of metrics that I am prepared to stake the customers success and my reputation on, then concentrate on driving those numbers up over time as our primary goal.
  4. Dedicate myself to working ON the business not IN the business. Even if the people I choose to replace myself with are only 33% as good as me at the particular task, just hiring 4 of them will produce more than I am capable of by myself, which means that I can fully remove myself from that part of the business and focus on higher ROI and longer term aspects of the business. 
Failing fast and small
The third big mistake I made in my career was I used to be incredibly stubborn and would beat a dead horse, absolutely refusing to fail at anything. Case in point, right at the start of my online journey, 750 likes on one general population personal training Facebook page in four years, FOUR YEARS! If you average that out, I only managed to convince one person every two days just to click a button and follow the page - let alone spend money. That's a serious uphill battle.

Contrast that to Rugby Strength Coach at 1,500 likes in a single day, and by the time I shut it down it had reached 35,000 without much activity. How much further might I have been ahead if I'd realized early on that the 'Training by Keir' idea was getting zero traction, and say, 'okay, I'm going got put that time, energy, attention from the failing idea into my new idea, Rugby Strength Coach. Dare I say I would have been much further ahead, and made a bunch more money sooner had I done so.

There are also more recent examples; I've stuck with certain topics or types of content because I was convinced they were worthwhile, when in reality the marketplace just didn't agree with me. I spent months podcasting, interviewing people who I thought were extremely interesting; special forces soldiers, drug addicts, MMA fights, you name it and guess what? Nobody listened. But I still plowed ahead with a logo, intro music, and pretty content on social media. I should have killed it after three episodes but I refused to pack it in.

The same with sharing business twitter threads on instagram. It returned absolutely atrocious engagement. You can actually still go and check it out on my feed. But the algorithm didn't like it one bit.

Now I didn't invest years into these like I did with Training by Keir but at the root of these failings is the same two issues. 
  1. Sunk cost fallacy
  2. EGO
Sunk Cost Fallacy
This is the idea that you have to keep plowing ahead with something because you've already invested so heavily in it without results. In the casino business, this is called throwing good money after bad. You're on a losing streak, so you keep doubling down, doubling down, trying to get your money back when you really need to quit and move on.
Ego
We worry about what people will think if we abandon an idea and publicly give up. Not only have I done this in my coaching career (I would have left the field much earlier if I wasn't so worried about what others would think of me). I've definitely carried that over into my business activities at times. I've made public statements about what my intention was to do. I tried, it didn't work and then I didn't quit. I was worried about what people would think. 
Here's the truth. Most of what we try in business fails.

Whilst even having a deep understanding of your audience allows you to predict with more accuracy what they might want and what they'll be willing to pay large amounts of money for ideas can still fail; think of the Apple Lisa which cost Apple a loss of $140 million, Amazon fire wrote of $200 million after developing the fire phone, and to date, Facebook has spent $46 billion on the Metaverse idea plus a further $7 billion all for 200,000 users. this equates to about $250k of psend per user in the Metaverse, when they normally generate $40 per user in ad revenue. That will take them 5,000 years to recoup.

So, what's the point in this if these hugely successful companies with endlessly deep pockets, and access to market research, designers, and top level employees can make errors on this scale, what hope is there for you with your small time business?

No matter how good of an idea, product or service you think you have. Your first guess is probably going to be wrong. the market is the ultimate decider. People will vote with their wallets and let you know if it's a good idea or not. Putting all your eggs in one basket just means that you lose all your eggs when you drop it. And the odds are in business, you will drop it.
   
 
The collab people needed  
That's why I put together Money Moves to serve as your step-by-step guide on how to leverage your coaching skill into a successful side income.

I'm pleased to announce that Train Heroic is going to be the official platform of Money Moves. Earlier this year I personally used this platform to generate over a thousand dollars in just six days, selling a training template for Jiu Jitsu via their marketplace platform.

I did this on for a couple of reasons, I wanted to pick a sport in which I have no professional or personal accolades. I'm just an enthusiastic amateur. Secondly, I wanted to show that it can be done with just their platform and your own personal social media.

I think Train Heroic is the ideal platform for coaches who are looking to monetize their knowledge and skill without having to worry about things like protecting their content, processing payments and so on.

So, what is Money Moves?
Presenting: Strength Coach Money Moves 
Each of these lessons represent just a fraction of the experience I’ve accrued in growing Rugby Strength Coach and Strength Coach Network from zero over the last 15 years. To list them all would take weeks, which is exactly why I’ve decided to put them al together as a long form course: Strength Coach Money Moves.

Put simply, Strength Coach Money Moves is a step by step guide on how to leverage your coaching skill into a successful side business.
✅ Increase side gig income
✅ Buy back your time
✅ Re-gain control over your attention & energy
✅ Give yourself OPTIONS


❌ Progressively eliminate money issues
❌ No more time starvation
❌ Stop others controlling your time, energy & attention
❌ Reduce job insecurity
Here’s a quick breakdown of each of the weekly modules:  
The course is comprised of 8 taught modules, complete as you go worksheets, practical tasks, group discussion and 24/7 support from myself and my staff to increase the amount of time, money and options you’re able to generate through your side business.
Flash Sales
Ready, fire, aim!
  • Probing the market with a flash sale offer 
  • Creating a minimum viable product 
  • Developing and executing a game plan 
Business fundamentals 
Reverse engineering a successful business
  • What makes for a successful business?
  • What are the number that drive success?
  • Reverse engineering the numbers to achieve your goals 
Developing an audience 
Feed a starving crowd
  • Why pick an audience?
  • What traits to select for 
  • Where to find them 
  • How to talk to them 
Learning to sell 
The power of persuasion
  • What makes people buy?
  • Sales structure 
  • Answering objections 
  • Live vs digital selling
Levering content 
Building trust, likability, and authority
  • Medium, market, message 
  • Content generation matrix 
  • Repurposing content 
  • Understanding social media platforms 
Building a product 
Solve their problem
  • Understanding value 
  • Features & benefits 
  • Pricing 
  • Guarantees 
  • Urgency & scarcity 
Finding leads
Meet them where they are
  • Developing a lead magnet 
  • Hot, warm & cold leads 
  • Finding and speaking to new leads
  • Navigating leads through your funnel 
Accelerating growth
Throwing gas on the fire
  • Key metrics 
  • Tracking 
  • Pay per click advertising 
  • Social media placements 
  • Affiliates 
 
 What have others said?
Strength Coach Money Moves is your solution to increase your side business revenue, buy back your time, free up your attention for the things that YOU want to focus on and put your energy into. In essence: to give yourself options and take back control and do what you want, where and when you want to do it.

No more money issues. No more being time starved just to tread water financially. No more letting others control your work time and actions. No more biting your tongue at work to try and preserve the the financial and professional security that isn’t really there anyway.

Take a look at the successes of just a few of the clients I’ve taught the Strength Coach Money Moves approach to. They did it, and you can too:
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Who is Money Moves for?
To take this course, you should already be an accomplished coach. If you can’t produce great, consistent results with one client in real life, don’t expect to suck any less when juggling 20 people online.

If you’re a self starter, you can tolerate a little risk and uncertainly, and you’re willing to dedicate at least a few hours each week for the duration of the course, I can guarantee you’ll make back every penny of your investment in this course over the 10 weeks.

If what I described is not you- you’re a novice coach, you struggle with independence or pressure, or you don’t have the time or patience to put in 10 weeks of hard work- this course and running a business is probably not for you.
The cost of this course is $1000. 

Wow, $1000 is a lot of money, right? Yes, if you spent $1000 on some shoes or a vacation, it would be a lot of money. But when you’re spending $1000 on a set of materials and processes that somebody else has used to generate over $1m in revenue, it’s a potential: 1000:1 return on your money. 

If you’re of at least average intelligence and work ethic, the each of the moduels contained within Money Moves has the potential to bring you an additional $1000 over the next 12 months: 

  • $1000 of savings through increased efficiencies
  • $1000 by finding and swimming in money pools
  • $1000 in price increases through more effective offer creation
  • $1000 through greater organic and paid reach to find new customers
  • $1000 through creating content that grabs attention and resonates with people
  • $1000 through marketing that actually gets your sales message in front of people, rather than ending up in the junk folder
  • $1000 through increased conversion rates thanks to more effective copy and salesmanship
  • Buying back $1000 of your time through automation and delegation

 All for $1000. 

Compare this to the cost of a typical 18 month MBA at over $60k, and realise that the average MBA graduate in America only makes $82k per year. Barely a 1.25 return on your money after 2 years and with no guarantee of success. Inside Money Moves we’re guaranteeing you 100% return on your money inside of 10 weeks. 

Even compared to the cost of 1:1 business coaching with myself ($1000/mo), this course is a steal. Sure, could you go out, spend $100/mo on books and courses and acquire the experience, skills and processes it took to write this course over a similar number of years? Of course, but ultimately you’d be reaching your goal much slower than necessary. Is saving a few bucks now if it costs you thousands of dollars and years in opportunity costs? 

You make $1000 or I'll work with you for free until you do 

We guarantee results inside Strength Coach Money Moves. Either you make $1000 in revenue by the end of this course, or myself and the team will work with you for free until you do. 

To qualify for this guarantee simply complete 100% of the course materials, including the worksheets , and document your implementation of the practical steps as you go along. Ask for support and reach out to the group if and when you need it, and if you still don’t make back 100% of your investment in the 8 weeks, we'll keep working with you at no extra charge.

YOU WILL NOT MAKE A NET LOSS ON THIS COURSE. The absolute worst case scenario is that you spend 8 weeks working and learning. The best case scenario is you acquire a proven path to building viable side business, making career and life changing money in the process.

Comfort is a slow death. 
I frequently tell myself "Be honest about what it is you want from your life, career, work and finances. Are you currently on a trajectory to achieving that at a pace that is acceptable to you? If so, keep doing what you’re doing.

Or are you flat or processing towards that version of yourself at an unacceptably slow pace? Every day that you keep doing what you’re doing makes that future version of yourself less and less likely.

Comfort and routine feels ok in the present because you’re not taking risks, you’re not experiencing discomfort or failure, and you’re operating within your limits. But it is a slow death nonetheless."

Ask yourself the same questions. Is that ok with you? If so, good luck. But if you want to make a change, I hope that I and Strength Coach Money Moves get to be a part of that change. Click on the link below to sign up. See you on the other side. 

settings
Sign up for Money Moves NOW
Who is Money Moves for?
To take this course, you should already be an accomplished coach. If you can’t produce great, consistent results with one client in real life, don’t expect to suck any less when juggling 20 people online.

If you’re a self starter, you can tolerate a little risk and uncertainly, and you’re willing to dedicate at least a few hours each week for the duration of the course, I can guarantee you’ll make back every penny of your investment in this course over the 10 weeks.

If what I described is not you- you’re a novice coach, you struggle with independence or pressure, or you don’t have the time or patience to put in 10 weeks of hard work- this course and running a business is probably not for you.
The cost of this course is $1000. 

Wow, $1000 is a lot of money, right? Yes, if you spent $1000 on some shoes or a vacation, it would be a lot of money. But when you’re spending $1000 on a set of materials and processes that somebody else has used to generate over $1m in revenue, it’s a potential: 1000:1 return on your money. 

If you’re of at least average intelligence and work ethic, the each of the moduels contained within Money Moves has the potential to bring you an additional $1000 over the next 12 months: 

  • $1000 of savings through increased efficiencies
  • $1000 by finding and swimming in money pools
  • $1000 in price increases through more effective offer creation
  • $1000 through greater organic and paid reach to find new customers
  • $1000 through creating content that grabs attention and resonates with people
  • $1000 through marketing that actually gets your sales message in front of people, rather than ending up in the junk folder
  • $1000 through increased conversion rates thanks to more effective copy and salesmanship
  • Buying back $1000 of your time through automation and delegation

 All for $1000. 

Compare this to the cost of a typical 18 month MBA at over $60k, and realise that the average MBA graduate in America only makes $82k per year. Barely a 1.25 return on your money after 2 years and with no guarantee of success. Inside Money Moves we’re guaranteeing you 100% return on your money inside of 10 weeks. 

Even compared to the cost of 1:1 business coaching with myself ($1000/mo), this course is a steal. Sure, could you go out, spend $100/mo on books and courses and acquire the experience, skills and processes it took to write this course over a similar number of years? Of course, but ultimately you’d be reaching your goal much slower than necessary. Is saving a few bucks now if it costs you thousands of dollars and years in opportunity costs? 

You make $1000 or I'll work with you for free until you do 

We guarantee results inside Strength Coach Money Moves. Either you make $1000 in revenue by the end of this course, or myself and the team will work with you for free until you do. 

To qualify for this guarantee simply complete 100% of the course materials, including the worksheets , and document your implementation of the practical steps as you go along. Ask for support and reach out to the group if and when you need it, and if you still don’t make back 100% of your investment in the 8 weeks, we'll keep working with you at no extra charge.

YOU WILL NOT MAKE A NET LOSS ON THIS COURSE. The absolute worst case scenario is that you spend 8 weeks working and learning. The best case scenario is you acquire a proven path to building viable side business, making career and life changing money in the process.

Comfort is a slow death. 
I frequently tell myself "Be honest about what it is you want from your life, career, work and finances. Are you currently on a trajectory to achieving that at a pace that is acceptable to you? If so, keep doing what you’re doing.

Or are you flat or processing towards that version of yourself at an unacceptably slow pace? Every day that you keep doing what you’re doing makes that future version of yourself less and less likely.

Comfort and routine feels ok in the present because you’re not taking risks, you’re not experiencing discomfort or failure, and you’re operating within your limits. But it is a slow death nonetheless."

Ask yourself the same questions. Is that ok with you? If so, good luck. But if you want to make a change, I hope that I and Strength Coach Money Moves get to be a part of that change. Click on the link below to sign up. See you on the other side. 

settings
Sign up for Money Moves NOW
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